Industry Expert's Top Career Advice

1. How can people network effectively when everything is virtual (at the moment)?

It is easier than ever BECAUSE it is virtual. Everybody is stuck in place with little to do. So if you ask the right way, it is easy to get quality time for Zoom & coffee or FaceTime & wine. Here are two good approaches: Start by getting together virtually with your mentor. Then ask your mentor to bring his or her mentor the next time. And then ask their mentor to bring their mentor the next time. It is amazing how quickly you can ratchet up a power mentoring circle. The other approach is to pick the companies where you want to work, then start adding its people on LinkedIn. Like and comment on their posts and shares for a few weeks, then send a note saying why you liked something they shared. Get a conversation going. THEN ask for a 15-minute Zoom and Coffee by saying, “I am really interested in your company and wonder if you might give me a little free advice to help me along.” Some people make excuses, but others will say yes. So keep trying until you get a yes.

Stay in touch. Remember it is important to find personal things you have in common, like where you grew up or that you both like cycling or that you are both into dog rescue. Whatever. Keep the conversation going, but don’t be so clingy that you feel like an online stalker.

2. How do you find the balance between authenticity and professionalism when interviewing and networking?

Be comfortable with yourself and be who you are. That said, you always have to decide when you need to turn the volume up or down a little. If your authentic self cusses like a sailor, wait until your private time to let that loose. If you are quiet and reserved, display a little more personality. If your wardrobe is dated or boring, you have to up your game. Is it inauthentic for me to wear a really cool dress on a Zoom call if I was just in shorts and flip-flops right before and will be in shorts and flip-flops as soon as the call is over? No. I’m not selling out to project a false image. I’m making sure they hear me at full strength.

3. How do you connect with coworkers who might be younger, but more experienced if you're coming back to the workforce after taking a few years off?

You don’t want to come off as clueless, but show a genuine interest in what they are doing and ask about it. Instead of saying, “Duh, I don’t get this,” just say, “Hey, I’m watching you do that and wonder if you might show me how to do it.” Be quick to compliment others on what they are doing. I want to emphasize that because we all like to get compliments. It shows that you aren’t threatened or feeling overly competitive. Make sure you are seen as a team player. Don’t feel like you have to show off that you are faster and smarter. Always be positive and inclusive, never gossip or complain. That will likely set you apart, but in a good way where others enjoy being around you.

4. How do you know if you're on the right career path? What's the first step toward getting on a new one?

If you constantly dream about chucking it all to do something else, it may be time to just chuck it.

I want to say, “If you are on the wrong career path, you’ll know it.” But I have seen people flounder at their jobs for years, wondering why they are having so many problems. Everyone but them sees that it is a bad fit. If it feels wrong, it  probably is. And if you are consistently criticized, getting bad reviews and being held back from promotions and other opportunities, and it doesn’t get better when you change companies, it is a sign that you are on the wrong path. If you hear yourself saying, “I hate my job,” you have to ask if it is the job, the company, or your profession. And if you constantly dream about chucking it all to do something else, it may be time to just chuck it.

5. How much does LinkedIn matter in terms of a job search? Is there a "secret to success" for the perfect LinkedIn profile?

LinkedIn is critical for job hunters. If you are being fixed up on a date, you’re going to check out that person’s Facebook or Instagram to figure out if you like how the person looks and thinks. That’s how business people use LinkedIn. They size who you are, what you’ve done, how you look and if you are someone that might belong in their sphere. It may seem superficial, but LinkedIn is a great place to advertise your value.

It may seem superficial, but LinkedIn is a great place to advertise your value.

Your LinkedIn profile is so much more than a list of what you have done. Show some personality and oomph in your headline and subhead. Have a magnificent photo that is well-lit, current and flattering. Get recommendations.

6. What is the best piece of advice you've heard recently?

The way someone treats you is a reflection of how they feel about themselves. I heard someone say that and BAM! That is the truth!